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About Me

Will Abdo, CEO

Planning for success. I’m Here to Help.

Personal development is a lifelong journey that requires consistent effort and dedication.  A positive mental attitude is essential for personal development and I am here to help you set the right foundations to navigate life challenges, build stronger resilience and cultivate a growth mindset to be the best version of yourself. 

My Background

I enjoy keeping physically fit and have been doing so for over 40 years with regular visits to the gym, walking and cycling.  I graduated with a Bachelor’s Degree in Business and completed a Diploma in Computer Science from Victoria University whilst at the same time training, competing and coaching in fitness & health.  I held many leadership positions at work, business and Non Profit organisations for over 25 years.  I have successfully managed and completed many projects and represented various organisations at high profile events including government, media, academia and business.

My Approach & Philosophy

I like to work with my clients on a holistic level taking into account their personal, spiritual, physical and mental well-being.  From the outset I like to set the foundations for self awareness to identify strength and weaknesses as well as self limiting beliefs and attitudes and establish clear goals for improvement through empowerment and callobartion.  My philosophy is to instil a growth mindset in my clients through constant self awareness and self development to achieve the best version of themselves.  I love to keep it simple no matter how complex it gets and strongly believe in “Simple Sophistication”.


Get In Touch


+61 458 661 914



South Kingsville Vic 3015


Mon – Fri: 10am – 9pm
Weekends: 10am – 3m